In June 2025, we are exactly at a tipping point in the media and film world. Thanks to advanced AI tools, today we can create entire films, commercials and short content without huge teams or budgets. This technology is still young, but its impact is growing every day.
Progressive AI video generators
OpenAI Sora
The Sora Video Editor in ChatGPT Pro lets you turn text or images into videos up to 20 seconds and 1080p quality(help.openai.com).
Ideal for quick social media content, with features for remix, storyboard and re-cut(openai.com).
Google Veo 3 + Flow
In May 2025, DeepMind introduced Veo 3: a text-to-video model that for the first time generates native audio - dialogue, sound effects, music - to accompany images(deepmind.google).
Flow is Google's AI filmmaking interface that combines Veo, Imagen and Gemini to build longer, narrative scenes(blog.google).
Other noteworthy tools
Tools such as Runway Gen-4, Luma's Dream Machine, Kling AI and HeyGen offer unique benefits such as scene consistency, character-driven videos and avatar-generated content .
Case study: NBA Finals spot of $2,000
During Game 3 of the NBA Finals, a commercial of Kalshi, generated entirely by AI with Veo 3, ran.
- Creation included surreal visuals such as a farmer in eggs(cined.com).
- Within 3 days, 300-400 clips were generated, of which 15 were usable - with a cost savings of 95%.
- The campaign achieved 20 million impressions, clearly illustrating the potential of AI creation.
What does this mean for content creators?
- Cost reduction - Productions are shifting from multi-million dollar budgets to sometimes only a few thousand dollars.
- Creative freedom - Ideas and scripts are transformed into visual content with one prompt.
- Accessibility - Tools like Bing Video Creator (with Sora) and Amazon Video Generator make AI video widely available(axios.com).
- Technical challenges - Color schemes, consistent character designs and physics can still look unnatural .
Tips for content creation with AI
| Step | Recommendation |
|---|---|
| 1. Prompting | Describe style, camera, atmosphere and sound clearly |
| 2. Tool selection | Sora: fast clips; Veo 3 + Flow: audio-rich, narrative scenes |
| 3. Post-processing | Edit in final cut pro, optimize sound and rhythm |
| 4. Test & improve | Experiment with multiple prompts, select the best clips |
The future: film production entirely from AI?
The current generation of AI tools can already create impressive short videos. Flow and Runway Gen-4 show that longer, narrative content is coming within reach. By the end of 2025, we expect AI suites that perform storyboarding, shot framing, editing and color correction entirely from prompts - from prompt to short film.
Conclusion
AI video is about to transform traditional media. Whether for commercials, social content or even feature films, creators will be given unprecedented tools. Yet quality, post-production and creative eye remain crucial. AI is powerful, but not yet a ready-made director.
And for Playanote.com, this is the moment to show how AI video is within reach. Creative minds, producers and marketers: keep an eye on these tools - the revolution has just begun!
June 14, 2025 playanote
